Thẻ: niche endorsements
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Salah, Messi, Pepsi, and the Power of Brand Association in Sports
The worlds of sports and marketing are forever intertwined, with brand partnerships and endorsements playing a pivotal role in shaping both athlete perception and brand image. This intricate dance is perhaps best illustrated by the recent social media frenzy surrounding “Salah, Messi, Pepsi, and Other Player”. [image-1|salah-messi-pepsi-quang-cao|Salah và Messi trong quảng cáo Pepsi|An image depicting…